About Joanna Armstrong

Since 2009, I have had the privilege to help professionals, entrepreneurs and business owners eliminate troubling feelings and stuck behaviors unusually fast – so they can feel truly empowered, joyful and at ease. I have helped my clients get rid of everything from cravings and manias to anxiety and phobias – as well as sleeping difficulties. 

But a few years ago, I began to make contact with an inner voice and a feeling of breathtaking love that filled me with wonderful happiness and joy. My various Joy Mastery Trainings are the results of this experience.


.  15 years cert EFT-practitioner and mentor

.  Runs her private clinic KnackPunkten in Stockholm, Sweden

.  Is writing her 2nd book – about the Power of Love

.  Is passionate about simple yet effective solutions

.  Offers Freedom and Happiness Training in BlissyJoy

Swedish Magazines have written about me:

Let Me Demonstrate For You

I’m so glad you found your way here. My name is Joanna Armstrong, and I’m a therapist with a passion for efficiency and simplification. Through solution-focused strategies, we’ll identify what resonates with you and use it as a powerful tool for growth.

Since I can remember, I’ve been drawn to simplifying and distilling things to their essence and best practice. I believe in cutting through the noise and getting straight to the heart of the matter, making your therapy experience as efficient and effective as possible.

You can trust that I will listen attentively, ask thought-provoking questions, and help you gain clarity on the challenges you’re facing. Together, we’ll find practical solutions and develop actionable plans to empower you in handling life’s ups and downs. Efficiency is not about rushing through or glossing over issues; it’s about cutting through unnecessary complexity to reach the core of what matters most to you.

Throughout my life, I’ve always been drawn to helping others navigate the complexities of their emotions and experiences. I understand how overwhelming and challenging it can be to face life’s hurdles, which is why I’ve dedicated myself to simplifying the therapeutic process.

I understand that taking the step to seek therapy can feel daunting, but rest assured, I am here to support you every step of the way. I believe in your strength and resilience, and I am committed to helping you unlock your full potential.

I firmly believe that everyone deserves a safe space to express themselves and find guidance, without the added confusion or jargon often associated with therapy. My goal is to create a comfortable environment where we can forge a genuine connection and work collaboratively towards your well-being.

So, if you’re seeking a therapist who values simplicity, efficiency, and fostering genuine connection, I encourage you to reach out. Let’s work together to untangle the knots that are holding you back and pave the way for a more fulfilling and meaningful life.

Drawing from a range of therapeutic approaches, I tailor my methods to suit your unique needs and goals. Whether we’re exploring cognitive-behavioral techniques, mindfulness practices, or


c/o KnackPunkten


BlissyJoy was created to provide a service, based on cutting edge science and heart-centered practises, in order to facilitate personal growth and leadership empowerment.